Register now for L’Oréal Brandstorm 2026. It is free, online and open to ages 18-30. The deadline for registration is February 3!
L’Oréal Brandstorm is a global innovation challenge by the L’Oréal Group, offering young minds a platform to reimagine the future of beauty through technology and innovation. It’s designed to enhance your creativity, entrepreneurial mindset, and problem-solving skills while tackling real-world business challenges.
Echoing L’Oréal’s philosophy of innovation, entrepreneurship, and excellence, Brandstorm encourages you to think boldly, collaborate globally, and turn ideas into impact. Supported by mentorship from senior leaders, brand managers, and HR, the competition unfolds through domestic and international rounds, providing a truly transformative experience.
Get ready to learn, innovate, and grow – because in Brandstorm, you don’t just compete; you create the future.
Each team needs to register and successfully complete each stage.
Stage 1: Registration
Treasure Hunt:
Stage 2: Case Submission
Stage 3: Masterclass by L’Oréal Leaders: There will be 4 Masterclasses that will offer the participants a chance to refine their presentation skills and gain valuable insights for optimising their submissions.
Stage 4: Detailed Submission: Shortlisted teams must fine-tune their deck and the 3-minute video and submit. Details for the same will be shared with the shortlisted teams over email. Shortlisted teams will move to the next phase where they present in front of the jury.
Stage 5: Semi-Finals: Shortlisted teams will present in front of the jury during the Semi-Final, with the top 6 teams advancing to the next round.
Stage 6: Mentorship: The L’Oréal team will assign mentors and coaches to guide these 6 teams in refining their submissions.
Stage 7: National Finals: The top 6 teams will compete for the National Grand Finale. Teams will be presenting their solutions to the eminent jury members from L’Oréal India.
Final Stage: Worldwide Finals
At each step, the projects will be evaluated out of 25 points. The weighting of the evaluation criteria is mentioned below:
| EVALUATION CRITERIA | MAX POINTS |
| INNOVATIVE | 5 |
| SUSTAINABLE | 5 |
| INCLUSIVE | 5 |
| FEASIBLE | 5 |
| SCALABLE | 5 |
| TOTAL GRADE | 25 |
Please bear in mind the relevance of the project regarding the division and market’s needs, the team spirit, and the general appearance of the presentation. In the event that there are several submissions with the same score, the jury will be free to decide which project they want to select.
The evaluation will be the same regardless of whether the presentation is held in person or online. For the World Final only, in addition to the criteria mentioned above, the jury members will be able to grant a “special like” to the projects of their choice.
Interested participants can register through this link.
The deadline for registration is February 3, 2025.
