IIT Kharagpur invites applications for Online Digital Marketing Course. This is paid course and the last date to register is June 25, 2023.
About IIT Kharagpur
Indian Institute of Technology Kharagpur is a public institute of technology established by the Government of India in Kharagpur, West Bengal, India. Established in 1951, the institute is the first of the IITs to be established and is recognized as an Institute of National Importance.
Course Objectives
- This programme will bring out why and how today’s marketers can adopt digital
- marketing practices, especially in this disruptive time.
- This programme will also help the budding entrepreneurs to understand how to increase the visibility of their companies.
- The participants will also learn how to use the vast data available in the cloud to fathom the behaviours of prospective and regular customers and subsequently enable them to plan for appropriate digital marketing strategies.
- The programme will also highlight on how the offline and online marketing methods can complement each other if properly amalgamated.
Course Content
- Digital Marketing in the disruptive era
- Digital Marketing – Background, Concepts and Channels
- Use of Google Analytics and Google tag manager
- Forms of Digital Marketing-Web marketing, Sponsored marketing, Affiliate marketing, App marketing, Performance marketing, Ecommerce marketing
- Search Engine Optimisation
- Content creation, Content Curation and Video Hosting
- Attribution Modelling
- Customer Relationship Management using Digital Marketing
- Measuring effectiveness of Digital Marketing
- Assessing the cross-impacts of offline and online marketing and aligning the offline and online marketing
- Case studies
Who must Participate?
- Mid-level Managers working in any domain of business
- MSME and start-up entrepreneurs
- Aspiring Digital Marketers
- Faculty of B-schools
- Student
Registration Fee Details
- The Interested participants are requested to apply to one of the coordinators by filling in the Registration Form provided with the brochure.
- The total number of seats is restricted to 50.
- The participants will be selected on “first-cum-first-served” basis out of the eligible candidates.
- The fee for the five-day programme is as follows:
- For industry participants – INR 10,000 + 18% GST = INR 11,800
- For faculty – INR 7,500 + 18% GST = INR 8,850
- For students – INR 5,000 + 18% GST = INR 5,900
Course Duration & Time
July 3rd – 7th 2023: 6:00 pm.- 9:00 pm
How to Register?
Interested candidates can apply through this link.
Deadline
25th June, 2023
