Online registrations are invited for India’s biggest idea competition – Tata Imagination Challenge 2023. The last date for registration is September 21, 2023.
About Tata Imagination Challenge 2023
If you have a spark, it is time to light a flame. Take your idea and transform it into a blueprint for change. Bring your idea to the Tata Imagination Challenge
College and postgraduate students in India and Tata employees around the world, here’s your chance to join India’s biggest idea competition.
- Whether you have a simple solution for a tiny community or a roadmap to transform how all of us do everyday things, bring them to Tata Imagination Challenge 2023.
- Small or big, your idea only needs to have the potential to bring about change.
- Your idea could relate to education or healthcare, energy generation or sustainable practices, new business avenues or improvements to the usual systems…
The possibilities are endless. #imaginethat

What to Do?
- Can you craft an idea that’s both impactful and in sync with the Tata ethos?
- Bring us a fresh concept that makes a difference, and you could be among the shortlisted few who present their idea to senior Tata leadership.
- If an idea starts brewing, put it to the test.
- The Idea Guidebook will help you move step by step from a random thought to a pitch-ready concept that is simple, concise and well-defined. Download the Idea Guidebook here.
- Thirteen winners will take home exciting prizes, including fast-tracked entry to the TAS selection process (based on eligibility) and a cash prize of Rs 2 lakh each.
- Also on offer are Tata brand vouchers and a Tata Trails experience — an exclusive opportunity to visit iconic Tata companies and institutions, gaining insights into their work and vision.
How to Participate?
Sharpen your critical thinking, spark your curiosity, and unleash your imagination to clear three simple rounds.
To join, follow these steps:
- Step 1: Sign up on www[dot]unstop[dot]com
- Step 2: Register for Tata Imagination Challenge 2023 and choose your track
- Step 3: Attempt Round 1
Tata Imagination Challenge 2023: Stages and Timelines
Round 1: Tata Brand Assessment
How aware are you of the world today and the world of Tata? Brush up on your general knowledge and Tata quotient and answer 20 multiple-choice questions in 20 minutes. Quick responses fetch bonus points, giving you an early advantage in the competition.
- Start Date: 1 Sep 2023, 12:00 noon IST
- End Date: 21 Sep 2023, 11:59 pm IST
Round 2: Gamified Assessment
You’ve cleared the quiz round! Now put your logical thinking, critical reasoning, and click speed to the test in this hugely popular gamified round.
- Start Date: 28 Sep 2023, 12:00 noon IST
- End Date: 3 Oct 2023, 11:59 pm IST
Round 3: #imaginethat Video Pitch
Here’s your chance to pitch your idea to the Tata group. Share a two-minute video explaining your idea, why it’s important, and how it will drive change. Plus, answer three short questions on your idea in writing.
Let’s hear you #imaginethat! Detailed guidelines will be shared with shortlisted candidates over email.
- Start Date: 6 Oct 2023, 12:00 noon IST
- End Date: 16 Oct 2023, 11:59 pm IST
Idea Buddy Phase
The top 50 candidates with the best ideas will become the Finalists, who will pitch their ideas to Tata leaders. Before the Finale, each Finalist will be paired with an Idea Buddy. These early-career Tata leaders will help you polish and perfect your idea presentation for the Finale.
- Start Date: 31 Oct 2023
- End Date: 19 Nov 2023
Popular Choice Awards
The jury’s assessment is important, but the people’s choice matters too! The Top 50 ideas will be put up for voting and three ideas with the maximum votes will win exciting prizes.
- Start Date: 10 Nov 2023
- End Date: 15 Nov 2023
Round 4: Grand Finale
Finalists, this is your moment to shine! Present your idea to a panel of senior Tata leaders in the final round of the Tata Imagination Challenge. Tell them about the problem you’re solving, the impact you’re making, and your career aspirations.
- Start Date: To be announced
- End Date: To be announced
Student Track
You are eligible for this track if:
- You are a college-going student (undergraduate or postgraduate) from any stream in any part of India.
- You are currently a full-time student.
- You have completed 10+2 schooling or equivalent.
- You are enrolled in a regular or full-time course, undergraduate or postgraduate, in a university or college in India.
- You are pursuing courses approved by AICTE or UGC or one-year management courses approved by business schools.
- Your classes have begun for the current academic year.
You are not eligible for this track if:
- You’ve been offered admission, but your classes haven’t started.
- You’ve enrolled in a correspondence or distance education course.
- You’ve already passed out of college or completed your course.
- You are not a full-time student.
- You are a student on sabbatical from your current employer (non-Tata).
Inhouse track
You are eligible for this track if:
You are a permanent employee of any Tata company or Tata joint venture company globally (including employees who are on sabbatical)
You are not eligible for this track if:
- You are a working professional who is not in the permanent role of Tata group companies or Tata joint venture companies.
- You are on the rolls of the joint venture partner of a Tata joint venture company.
Rewards and Prizes
Tata Imagination Challenge shines the spotlight on you and your idea. Registered participants get a chance to compete with innovative thinkers, win exciting rewards, and interact with Tata leaders.
What’s in it for you?
- Accelerated entry into TAS*
- Cash prize of Rs 2 lakh each
- Invitation to Tata Trails (visits to iconic Tata companies)
- Vouchers from Tata brands
- Participation certificate
(*As per the TAS eligibility criteria)
- Grand Finale Winners: Cash prizes of Rs. 2 lakh each to all 13 Grand Finale Winners i.e. worth Rs. 26,00,000
Deadline
21 Sep 2023, 11:59 pm IST