Applications are invited for the Data Analytics Internship at Tata CLiQ, Mumbai. Check the eligibility and other details below!

About Tata CLiQ

Tata CLiQ is the flagship digital commerce initiative of the Tata Group. It is a multi-category e-commerce platform, operating across categories such as Fashion, Footwear, Accessories and Beauty.

TataCLiQ has an omni-channel marketplace model. Tata CLiQ is the flagship digital commerce initiative of the Tata Group, the India-headquartered global conglomerate with over US$100 billion in annual revenue

Data Analytics Internship at Tata CLiQ, Mumbai
Data Analytics Internship at Tata CLiQ, Mumbai

 

The project aims to customer engagement on CRM channels through innovative planning and content strategies.

Responsibilities

  • Develop Daily Planning Schedules for CRM Channels: Create detailed daily planning schedules for each CRM channel, outlining content themes, timing, and frequency. Ensure alignment with overall campaign objectives and target audience preferences.
  • Coordinate with Content and Design Team: Collaborate closely with the content and design teams to develop marketing assets tailored to each CRM channel. Ensure that all assets are aligned with campaign objectives and resonate with the target audience.
  • Oversee End-to-End Planning and Execution: Take charge of end-to-end planning and execution of CRM campaigns, from ideation to deployment. Monitor and manage the implementation process to ensure campaigns are executed effectively and on schedule.
  • Analyse Daily Campaign Performance: Regularly analyze the performance of CRM campaigns using relevant metrics such as click-through rates (CTRs) and open rates. Use insights gained to refine planning strategies and optimize future campaigns for better results.

Qualifications

  • Fluent in English. A third language is advantageous but not mandatory
  • Advanced SQL (PostgreSQL) and Excel (VB, Pivot Tables, Macros) – Data crunching
    • Database & Python: For Coverage & Pricing update
    • Database & Excel: For Coverage & Pricing analyze
    • Database: For roaming zone update
    • Database & Excel: For Ranking tables
  • Able to bridge the gap between technical and business
  • Business analytical skills
  • Structured thinking, rigor, active listening, problem-solving, and organizational skills
  • Attention to detail, initiative, good judgment
  • Good verbal and written communication skills
  • Creativity to expand the mission beyond its boundaries
  • Measure of Success –
    • Improvement in click-through rates (CTRs) and open rates for each channel.
    • Increase in traffic and conversion rates across all channels.
  • Impact – 
    • Improvement in Palette’s daily run rate through improvement in CRM channel’s planning, content and operational efficiencies.

How to Apply?

Interested candidates can directly apply through this link.

Location

Mumbai, Maharashtra.

Click here to view the official notification for the Data Analytics Internship at Tata CLiQ, Mumbai.

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