Registrations are open for Online Short Term Course on Digital Marketing by IIT Kharagpur on 3-7 July 2023. The last date of registration is 25 June.
Objective of the Course
- This programme will bring out why and how today’s marketers can adopt digital marketing practices, especially in this disruptive time.
- This programme will also help the budding entrepreneurs to understand how to increase the visibility of their companies.
- The participants will also learn how to use the vast data available in the cloud to fathom the behaviours of prospective and regular customers and subsequently enable them to plan for appropriate digital marketing strategies.
- The programme will also highlight on how the offline and online marketing methods can complement each other if properly amalgamated.
Course Content
- Digital Marketing in the disruptive era
- Digital Marketing – Background, Concepts and Channels
- Use of Google Analytics and Google tag manager
- Forms of Digital Marketing-Web marketing, Sponsored marketing, Affiliate marketing, App marketing, Performance marketing, Ecommerce marketing
- Search Engine Optimisation
- Content creation, Content Curation and Video Hosting
- Attribution Modelling
- Customer Relationship Management using Digital Marketing
- Measuring effectiveness of Digital Marketing
- Assessing the cross-impacts of offline and online marketing and aligning the offline and online marketing
- Case studies
Target Participants
The following members can participate in the program:
- Mid-level Managers working in any domain of business
- MSME and start-up entrepreneurs
- Aspiring Digital Marketers
- Faculty of B-schools
- Students
Registration
Interested candidates can register via this page.
Fee
The Interested participants are requested to apply to one of the coordinators by filling in the Registration Form provided with the brochure. The total number of seats is restricted to 50. The participants will be selected on “first-cum-first-served” basis out of the eligible candidates.
The fee for the five-day programme is as follows:
- For industry participants – INR 10,000 + 18% GST = INR 11,800
- For faculty – INR 7,500 + 18% GST = INR 8,850
- For students – INR 5,000 + 18% GST = INR 5,900
Deadline
Last date of application– 25th June, 2023.
Contact
Dr. Saini Das
Tel: 03222-281996, +91-9589314556 (M)
Email: saini[at]vgsom.iitkgp.ac.in
